David Lewis Kyle, known artistically as ABSTRAXX and referred to as DLK by friends, is a versatile American artist, Imagination Juggernaut, Brand Strategist, and Filmmaker. His unconventional journey began with a bold decision to leave college and channel his creative energies into founding his own venture. In 2004, he established his men’s product brand, ABSTRAXX, where his innovative approach to blending imagination and engineering catapulted the brand to global success.

As an Imagination Juggernaut, DLK integrates visionary creativity with practical execution, transforming abstract ideas into tangible realities. This role sees him not only crafting captivating designs but also pioneering innovative marketing strategies and developing compelling brand identities that resonate on a global scale. His unique ability to translate creative concepts into successful, marketable products sets him apart as a leader in the creative industry.

DLK’s talents extend beyond his own entrepreneurial pursuits. As a Brand Strategist, he has become a cornerstone for many entrepreneurs seeking to revolutionize their businesses. Through rebranding and strategic initiatives, DLK has been instrumental in driving significant growth, often helping companies quadruple their revenue. His expertise in brand strategy encompasses developing a brand’s core identity, crafting narratives that connect with audiences, and executing marketing strategies that achieve measurable success.

In addition to his branding expertise, DLK excels as a Filmmaker, where his artistic vision converges with storytelling prowess. He directs, films, and edits compelling visual narratives across various mediums and platforms. From short films to promotional videos and documentaries, DLK's work serves as strategic tools that elevate brand storytelling and engagement. His ability to blend creativity with technical skill allows him to effectively communicate complex ideas through visually captivating content. DLK's films are not just artistic expressions but impactful communications that resonate with diverse audiences, establishing him as a versatile filmmaker in today's multimedia landscape.

DLK’s literary work further showcases his multifaceted talents. In 2021, he authored "Invest in Your Ego," a book that chronicles a decade-long journey through self-discovery, entrepreneurship, and personal growth. This publication provides a deep dive into his philosophy on nurturing self-confidence and entrepreneurial spirit. Currently, he is working on his next project, "Think Miiracle," which dissects the interplay of mindset, environment, and identity, furthering his commitment to inspiring others through self-discovery and innovation.

Balancing his professional accomplishments, DLK is a devoted father and husband, seamlessly integrating his personal and professional lives. His dedication to openness and vulnerability in his work aims to inspire a global audience, offering insights into the art of living with purpose and confidence.